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Gary  Sinise - AVDLM National Spokesperson
Guidelines

Media Representatives
In order to make this Memorial a reality, we need your help in promoting public awareness and support for our cause. We appreciate your support, and will assist you in any way we can to ensure that your story, program or radio spot is as interesting and accurate as possible. We urge you to contact our media relations department as a first point of reference for any assignment that involves the Memorial, the Foundation, or any other issue concerning America's disabled veterans.

Clarification of Names and Marks
The following list is intended to provide clarification on the various names, marks and slogans you may encounter, so that your story is as accurate as possible. When using any of these items, we ask that you please include the proper registration marks when applicable. If you are confused about usage in a certain context, please feel free to run it by our media relations department.

The American Veterans Disabled for Life Memorial (AVDLM) — This is the proper name of the physical structure that will be built in Washington, D.C.

Disabled Veterans' LIFE Memorial Foundation, Inc. (DVLMF)—This is the foundation responsible for raising the funds necessary for the design, construction and maintenance of the American Veterans Disabled for Life Memorial. Please note the use of possessive Veterans' and the all-caps LIFE.

[star logo]—The red, white and blue "star" mark is the official logo of the Memorial, and is a registered trademark of the Disabled Veterans' LIFE Memorial Foundation, Inc. It should always be accompanied by a registered trademark symbol (®).

Their courage endures.sm—This is the official tagline of the Memorial, and is a registered trademark of the Disabled Veterans' LIFE Memorial Foundation, Inc. It should always be accompanied by a service mark (sm).

An honor earned.sm—This is the official tagline of the Foundation, and is a registered trademark of the Disabled Veterans' LIFE Memorial Foundation, Inc. It should always be accompanied by a service mark (sm).

Honor Earned—This is the official newsletter of the American Veterans Disabled for Life Memorial, published and distributed by the Disabled Veterans' LIFE Memorial Foundation, Inc.

Article Reproduction
The Disabled Veterans' LIFE Memorial Foundation, inc. grants all news media outlets permission to use press releases and articles on this site, in whole or part, in their coverage of issues affecting America's veterans, including the construction of the American Veterans Disabled for Life Memorial.

Image Reproduction
We grant permission to use images on this site in news coverage of issues affecting America's disabled veterans, particularly the construction of the American Veterans Disabled for Life Memorial. The Disabled Veterans' LIFE Memorial Foundation, Inc. retains the intellectual property rights to all content on this site (including photos) unless otherwise stated. Photo copyright information should not be removed for reproduction. Please e-mail our media relations department if you need images not featured on this site.

Interviews
Foundation and Memorial administration can be made available for quotes, taped interviews or live broadcasts. Please contact our media relations department to make arrangements.

Background Information
Purpose of the Memorial — Transcending conflicts, service branches and generations, the American Veterans Disabled for Life Memorial will express America's lasting gratitude to the men and women whose lives were forever changed in service to our country.

Public Law 106-348 — U.S. Congress approved the building of the Memorial with the passage of Public Law 106-348. Sponsors of the Act included Senator John McCain (AZ) and Former Senator Max Cleland (GA) and Representatives Sam Johnson (TX) and Jack Murtha (PA). In October 2000, President William J. Clinton signed the federal legislation into law. The law authorized the Disabled Veterans' LIFE Memorial Foundation, Inc. to establish the Memorial. By federal law, the entire cost of construction, plus 10 percent for the perpetual maintenance and preservation, must be on hand before groundbreaking.

Memorial Foundation — The Disabled Veterans’ LIFE Memorial Foundation, Inc. was created in 1998 through the combined efforts of philanthropist Lois Pope, Foundation chairman; Arthur Wilson, National Adjutant of the Disabled American Veterans; and the late Jesse Brown, former Secretary of Veteran Affairs. Formed as a 501(c)(3) non-profit, the Foundation's sole objective is to raise the estimated $86 million in private funds needed to design, build and permanently maintain the Memorial. The Foundation's Board of Directors includes the chairman, Mrs. Lois Pope, and president, Arthur H. Wilson.

Memorial Site Location — The Memorial site, approved in 2001, will be at Washington Avenue (Canal Street) and Second Street, SW. Within full view of the U.S. Capitol, the two-acre site is located adjacent to the National Mall, and across Independence Avenue from the U.S. Botanic Garden.

Memorial Designer — The Foundation began the Memorial's invitational design competition with over 20 renowned architecture firms participating on Veterans Day, 2002. In July 2003, Michael Vergason Landscape Architects was selected to design the Memorial. The firm's project list includes work at the National Cathedral, the U.S. Cemetery at Omaha Beach, the U.S. Supreme Court, Monticello, Montpelier, Gannett Corporate Headquarters, Johns Hopkins University, and the University of Virginia.

Memorial Process — The estimated cost of the Memorial is $86 million. The Memorial's design concept was approved by the National Capital Planning Commission and the Commission of Fine Arts in 2004. The next step in the Memorial approval process is the preliminary design approval. With fundraising estimates, the Foundation anticipates that the Memorial will be dedicated in 2010.


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